Corporate gift trends in 2025

Corporate Gift Trends in 2025: Where Clean Luxury Meets Custom 3D

If you’re still doing the “logo pen + mug set” for your VIP clients or top employees—time to pivot. The landscape of corporate gifting in 2025 has shifted.

It’s bigger, more design-centric and more personalised than ever. The global corporate gifting market is projected to hit huge numbers (e.g., ~$919.9 billion in 2025) with growth rates in the 7-9% range. 

But numbers aside, what matters is what kind of gifts are winning.

Here are six major trends  and how you can ride them using custom 3D printed/statue style “clean luxury” objects.

1. Personalisation not just “your name on it”

Trend: Recipients expect gifts that feel custom-made for them, not generic brand-swag. More companies believe personalisation strengthens both internal and external relationships.

What clean-luxury custom 3D brings:

• A figurine of the recipient (executive, award-winner, loyal partner) — ultra-tailored, sculpted in 3D, base subtly branded.

• A desk piece/model referencing a major project they led (team-launch, regional office, product line) — again, custom sculpt, matte finish, minimalist branding.
  Why it works: It turns a gift into a keepsake. It says: “You matter. We know you.”
  Pro tip: Offer a small batch of variations (pose, finish, base colour) so the “personal” feel remains scalable for corporate orders.

2. Clean luxury decor for desks & shelves

Trend: Gifts must earn their place in someone’s physical (or hybrid) workspace.

They should feel design-forward, minimal, premium  not “promotional junk”. Sources highlight preference for high-quality, aesthetically pleasing objects.

What you can do:

• A sculptural object in 3D print or cast finish (e.g., alloy, resin-stone look) that references the brand’s iconography (e.g., abstracted logo, product silhouette) but doesn’t shout “branded gift”.

• A premium desk accessory that doubles as art: think card-holder, pen stand, headphone rest – but elevated in form.
  Why it works: People keep it. It sits on a shelf. It shows up in Zoom backgrounds. It becomes part of the recipient’s space and identity — not something they hide away.
  Pro tip: Choose finishes carefully (matte, soft-touch, metallic accent) and keep brand elements subtle (engrave or emboss rather than flood with colour).

3. Sustainability and ethical materials

Trend: Eco-conscious gifting is now baseline. Many companies now expect sustainable sourcing, long-life design and reduced throw-away waste.

Application for 3D custom luxury:

• Use materials or finishes that communicate “built to last”: e.g., recycled metal, bio-resin, stone composite, or high-grade polymer with lasting finish.

• Packaging that is premium but minimal and recyclable.

• Limited-edition runs (so not mass clutter) emphasising “one of ___ made for you”.
  Why it matters: A high-end gift that looks premium and is ethically made → wins trust, perception and longevity.
  Pro tip: Use a short insert card: “This sculpture is printed locally, from 40 % recycled polymer, finished by hand in Melbourne” (or wherever). That tells story.

4. Story-driven moments & milestones

Trend: Gifts are moving from “thanks for working with us” to “thanks for making this moment happen”. Milestones, launches, achievements drive gift programs.

How your custom 3D luxury items serve that:

• Launch gift: A figurine or object tied to a new product or service – e.g., an abstract sculpture of the product layered into a pedestal with the launch date engraved.

• Partner/Employee award: A sculptural trophy version (not trophy-looking) that’s artful and timeless.

• Anniversary edition: A “10 years of partnership” statue in limited edition, each one numbered.
  Why it works: It ties brand, person and moment. The gift carries meaning. It’s not generic.
  Pro tip: Build a gifting calendar: map key moments (product launch, annual conference, major client renewal) and offer tiered designs (standard, premium, ultra-premium) so budgets scale but concept remains strong.

5. Hybrid physical + digital experiences

Trend: With hybrid work and digital mindsets, gifts that offer more than the physical object are gaining traction. Whether AR, QR linking to content, or experience integration  it adds value.

Take this into your 3D luxury world:

• Embed a QR code on the base of the sculpture linking to a short video: “behind the design”, “thank you from CEO”, “how you made this happen”.

• Augmented-reality layer: Recipient can view the sculpture in AR, rotate on screen, place in a digital space.

• Interactive unveiling: For high-value gifts, host a virtual launch or live unboxing event with recipients.
  Why it works: Physical object gets boosted by digital value. It makes the gift “share-able” and modern.
  Pro tip: Keep tech simple. Don’t let the digital side overshadow the object itself. The 3D piece is still the hero.

6. Limited runs, high impact, measurable ROI

Trend: Gifting budgets may be rising — but ROI demands are too. Brands want gifts that are memorable, trackable and meaningful. Limited editions and custom runs help.

How you frame this for your clients:

• “We’ll produce only 150 pieces of this design, each with engraving of recipient’s name/role, serial number 001-150, and global shipping/fulfilment included.”

• Offer tracking: Show how many gifts were delivered, unboxed, shared on social media. Provide visuals for LinkedIn posts.

• Encourage recipients to post with the piece — good for brand visibility.
  Why it matters: It avoids being “just another gift”. Scarcity = value. Measurable = business case.
  Pro tip: Include optional add-on: recipient names in packaging, a branded dust-cover, display story card. These elevate perceived value significantly with modest cost.

Quick Stats That Back This Up

• The global corporate gifting market in 2025 is projected at ~$919.9 billion with ~8.28% CAGR to 2028. 

• Over 68% of companies now include corporate gifting in regular marketing/HR practices; 47% believe personalised gifts strengthen client relationships.

• 40% of corporate gifts and merchandise reportedly still end up in landfill — showing “cheap generic” still fails. 

• Companies with strong recognition/gift programs have measurable improvements in retention and client loyalty.